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Big companies can afford integrating ads inside their video games so that they look like the elements of gameplay. In other words, it is called advergaming – they are efficient and costly. Therefore smaller brands often don’t have a budget for this and have to find other ways to overcome that obstacle. No wonder that such a massive growth of ad spending and active apps users naturally attracts marketers. In-game advertising has now become a key driver for high monetization, that provides in-depth targeting, increased engagement and campaign tracking data.
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In fact, the popularity of Flappy Bird was so immense that the creator actually shut down the game and removed it from stores. The fact that iPhones with Flappy Bird in them were being sold for ludicrous prices post the takedown of this game is a testament to just how popular this title really was. Again, the endless runner genre fits in perfectly with Mario’s playstyle. However, it’s the addition of features and the uniqueness of the levels in Super Mario Run that make it such a great game. Games like Talking Tom that have a low learning curve and amuse the players.
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Most casual games are free, offering in-app purchases and some ads. We’ve collected some of our favorites from the past, along with some newer games that are great to keep on your phone for a little gaming break during your day. It should come as no surprise that you’ll find quite a few of these on our list of best Android games.